Lisa Weser

Lisa Weser is the founder and CEO of Trailblaze, a creative communications agency that puts cannabis and lifestyle brands on the map. From cooking up the World’s Largest Pot Brownie to ushering Martha Stewart into the world of weed, Trailblaze is known for big ideas and bold campaigns that get attention and drive tangible business results. Known to the industry as The Cannabis PublicistⓇ, Lisa and her firm represent some of the industry’s biggest names, from Snoop to Stiiizy, with strategic PR, experiential, and influencer campaigns that take weed mainstream. Lisa is the recipient of the PR News Top Women Award, recognizing her achievements as an “Industry Innovator” in the cannabis sector.