Daniel Craveiro de Sá

Daniel Craveiro de Sá, with a degree in Ecology and Evolutionary Biology from the University of Colorado at Boulder, has spent over a decade combining academic expertise with hands-on experience in the cannabis industry. His studies in plant biology, physiology, anatomy, and soil sciences laid the foundation for his success across sectors, including cultivation, facility design, and research & development. Since entering the cannabis space in 2009, Daniel has managed and expanded over 250,000 square feet of production and retail facilities across the U.S., from California to Michigan. He co-created DAGDA®, an automated irrigation and fertilization system, in collaboration with Dr. Jose Palacios, PhD, Professor of Aerospace Engineering at Penn State, transforming cannabis cultivation practices. Daniel also partnered with Owens Corning, a Fortune 500 company, to launch VidaWool®, a specialized mineral wool growing medium. His expertise in equipment testing and product validation ensures companies operate at peak efficiency. Fluent in Portuguese and proficient in Spanish, Daniel now leads Camaraderie Group’s R&D efforts, driving innovation and advancing cannabis production technology. Daniel will provide the Licenced Operator perspective on our panel.