Ashish Joseph

Ashish is a seasoned founder, operator, and investor with experience building and investing in businesses across consumer brands, retail, cannabis, finance, and hospitality. As Co-Founder of LOKI, Ashish leads operations, market expansion, and distributor relationships, bringing a hands-on understanding of what it takes to build a brand, earn retail placement, and successfully scale into new markets. His experience in the cannabis industry also led him to serve as CEO of SC Botanicals, a hemp processing facility, giving him valuable insight across both the production and commercial sides of the industry. Beyond LOKI, Ashish has built a diverse investment portfolio spanning liquor stores, hospitality concepts, consumer brands, and early-stage startups. His experience investing in and operating retail businesses gives him a unique perspective on consumer behavior, merchandising, distribution, and the realities brands face at the store level.