Angela Pih

Angela Pih is the Chief Marketing Officer of True Terpenes, a global leader in terpene science and sensory formulation for the cannabis industry. With deep experience spanning brand strategy, product positioning, and category education, Angela has helped shape how operators, manufacturers, and consumers understand flavor, effects, and authenticity in modern cannabis. At True Terpenes, she leads brand and go-to-market strategy across multiple product lines, including Headstash, an aroma-forward platform designed to help brands create consistent, differentiated experiences rooted in science and storytelling. Angela is known for translating complex technical concepts into clear, actionable frameworks that help brands win trust, loyalty, and shelf space in an increasingly competitive market.