Alex Kwon

Alex leverages two decades of experience leading cannabis companies to strategically guide ACTIVE’s growth and success. His extensive cannabis industry knowledge encompasses plant biology, cannabinoid science, and leading-edge extraction and vape technologies. ACTIVE operates on fundamental values that guide its daily operations, propelling it to make impactful change as a force for good. Alex excels at building teams and architecting how businesses work, and he strives to inspire and influence how other entrepreneurs can think differently and challenge the status quo. His industry background includes founding the Humboldt Consulting Group, where he directed land acquisition and development in Northern California, and then founding a vertically integrated soil-to-oil company at the start of adult-use legalization. As its CEO, he oversaw a targeted resin farming approach that when coupled with best-in-class extraction and formulation, produced the premier cannabis oils found in top product brands in the state. Alex enjoys spending as much time as possible with his wife and three children.