Sips & Strategy: Building the Cannabev Market Through Retail Partnerships

Cannabis beverages are one of the fastest-growing — and most misunderstood — segments in modern adult beverages. While most of the industry conversation centers on product innovation, the real unlock is retail: how brands and retailers work together to educate, merchandise, and convert a first-time, canna-curious consumer into a repeat buyer. This session will break down the real playbook behind retail velocity: from in-store storytelling and staff education to merchandising strategy, pricing architecture, and the conversion mechanics that turn trial into loyalty.