The New Revenue Strategy: Using Credit & Collections as a Growth Lever

In today’s capital-constrained cannabis market, growth is no longer about topline revenue alone. It’s about cash efficiency and disciplined execution. Yet many operators still treat credit extensions and collections as back-office functions rather than strategic levers. This session explores how leading cannabis brands use structured credit policies, payment behavior data, and proactive collections workflows to reduce DSO, protect margins, prioritize the right retail partners, and increase enterprise value. Attendees will gain a practical framework for turning credit and collections from reactive damage control into a proactive growth strategy.